ABOUT PATRICK ANDERSEN

Brands are pure psychology.

ABOUT PATRICK ANDERSEN

Brands are pure psychology.

Your brand: much more than a logo.

Seeing a familiar logo triggers a range of images and associations in our brains – evoking emotions and influencing our behavior. This typically happens unconsciously.

Strong brands can deliberately shape this perceptual process by carefully aligning and controlling their messages and campaigns. This phenomenon fascinates me and is why I’m passionate about my consulting work. Through specialist training and extensive experience as a strategic brand consultant, I’ve developed creative and analytical techniques that have proven essential for creating successful brand identities.

Your brand
Your audience

Association space

Your brand

Association space

Your audience

Combined expertise.

As a strategic brand consultant, I analyse, plan and manage brands. My work produces creative brand identities, product concepts and campaigns – often under significant time constraints. I combine strategy development with creative design expertise, following my proven principle: design only begins once the strategy is crystal clear. This approach ensures results that are logically coherent throughout every phase of the process and deliver compelling impact.

Strategic

Creative

Stations of my career

Independent brand specialist

Since 2018

As the founder of Patrick Andersen Brand Consultancy, I specialize in the strategic development of brands. Our services include:

  • Strategic brand consulting
  • Brand workshops
  • Brand design development
  • Visual communication concepts
  • Lectures
  • Keynote presentations

Owner sugar&salt creative pool

Seit 2016

As an agile creative network, sugar&salt offers all services for impactful communication projects:

  • Branding services
  • Website production
  • Visual production services
  • 3D/CGI production services
  • Print design
  • Online marketing services

Lecturer at the University of Zurich

Since 2010

As a lecturer at the University of Zurich, I organise and deliver my own lecture and seminar courses titled ‘From strategy to image – the secret of successful brands’. My courses focus on the fundamental principles of theoretical and practical brand communication.

15

YEARS OF EXPERIENCE

180

LECTURES GIVEN

2200

STUDENTS EDUCATED

Identify.
Unify.
Simplify.

Strong brands are not a product of chance.

Founder and Managing Director of id-ee brand agency

May 2012 - December 2017

As the f0under and managing director, I successfully built a full service agency specialising in digital brand communication services.

Master's degree in communications and economics

University of Zurich, Oct. 2000 - May 2006

Main subject: Communication Studies

First subsidiary subject: Economics
Second subsidiary subject: Criminology

Master’s thesis: Are we slaves to the music in audio-visual advertising?
Term paper: The modern brand management of Red Bull

Unlock the
power of your brand.