Seeing a familiar logo triggers a whole range of images and associations in our brain – they evoke emotions and influence our behaviour. This is usually an unconscious process.
Your brand: much more than a logo.
Strong brands can purposely influence this perceptual process by carefully aligning and controlling their messages and campaigns. This process fascinates me and is the reason why I love my consulting job. Thanks to my specialist training and wealth of experience as a brand consultant, I have developed creative and analytical techniques that have proven to be a vital skill set for creating successful brand identities.
Your brand
Your audience
Association space
Your brand
Association space
Your audience
Combined expertise.
As a strategic brand consultant, I analyse, plan and manage brands. This results in creative brand appearances, product concepts or campaigns – often under very high time pressure. Strategy development is always combined with creative design expertise. I follow my tried and tested principle: no design until the strategy is crystal clear. The results are therefore logically comprehensible in all phases of the process – and convincing in their impact.
Strategic
Creative
Stations of my career
Independent brand specialist
Since 2018
I founded Patrick Andersen Brand Consulting, which specialises in the strategic development of brands. My services include:
- Strategic brand consulting
- Brand workshops
- Brand design development
- Visual communication concepts
- Lectures
- Keynote presentations
Owner sugar&salt creative pool
Seit 2016
As an agile creative network, sugar&salt offers all services for impactful communication projects:
- Branding Services
- Website production
- Visual production services
- 3D/CGI production services
- Print design
- Online marketing services
Freelance lecturer at the university of Zurich
Since 2010
Freier Dozent am Institut für Kommunikations- und
As a freelance lecturer at the University of Zurich, I organise and deliver my own lecture course titled ‘From strategy to image – the secret of successful brands’. My courses focus on the basic principles of theoretical and practical brand communication. The 14 lectures per semester are attended by an average of 150 students.
14
JAHRE ERFAHRUNG
140
DURCHGEFÜHRTE VORLESUNGEN
2000
STIUDIERENDE AUSGEBILDET
Identify.
Unify.
Simplify.
Strong brands are not a product of chance.
Managing Director OF id-ee brand agency
May 2012 - December 2017
As the managing director, I successfully built a full service agency specialising in digital brand communication services.
Master's degree in communications and economics
University of Zurich, Oct. 2000 - May 2006
Main subject: Communication Studies
First subsidiary subject: Economics
Second subsidiary subject: Criminology
Master’s thesis: Are we slaves to the music in audio-visual advertising?
Term paper: The modern brand management of Red Bull
