Seeing a familiar logo triggers a range of images and associations in our brains – evoking emotions and influencing our behavior. This typically happens unconsciously.
Your brand: much more than a logo.
Strong brands can deliberately shape this perceptual process by carefully aligning and controlling their messages and campaigns. This phenomenon fascinates me and is why I’m passionate about my consulting work. Through specialist training and extensive experience as a strategic brand consultant, I’ve developed creative and analytical techniques that have proven essential for creating successful brand identities.
Your brand
Your audience
Association space
Your brand
Association space
Your audience
Combined expertise.
As a strategic brand consultant, I analyse, plan and manage brands. My work produces creative brand identities, product concepts and campaigns – often under significant time constraints. I combine strategy development with creative design expertise, following my proven principle: design only begins once the strategy is crystal clear. This approach ensures results that are logically coherent throughout every phase of the process and deliver compelling impact.
Strategic
Creative
Stations of my career
Independent brand specialist
Since 2018
As the founder of Patrick Andersen Brand Consultancy, I specialize in the strategic development of brands. Our services include:
- Strategic brand consulting
- Brand workshops
- Brand design development
- Visual communication concepts
- Lectures
- Keynote presentations
Owner sugar&salt creative pool
Seit 2016
As an agile creative network, sugar&salt offers all services for impactful communication projects:
- Branding services
- Website production
- Visual production services
- 3D/CGI production services
- Print design
- Online marketing services
Lecturer at the University of Zurich
Since 2010
As a lecturer at the University of Zurich, I organise and deliver my own lecture and seminar courses titled ‘From strategy to image – the secret of successful brands’. My courses focus on the fundamental principles of theoretical and practical brand communication.
15
YEARS OF EXPERIENCE
180
LECTURES GIVEN
2200
STUDENTS EDUCATED
Founder and Managing Director of id-ee brand agency
May 2012 - December 2017
As the f0under and managing director, I successfully built a full service agency specialising in digital brand communication services.
Master's degree in communications and economics
University of Zurich, Oct. 2000 - May 2006
Main subject: Communication Studies
First subsidiary subject: Economics
Second subsidiary subject: Criminology
Master’s thesis: Are we slaves to the music in audio-visual advertising?
Term paper: The modern brand management of Red Bull
