With my strategic consulting approach, you unite your entire company behind a clear identity and gain control over your own story and messages. Because nothing is more important than knowing who you are and what you stand for.
Identify
Unify
Simplify
Identify the potential of your own brand
A strategic brand process captures the current view of your own brand and identifies gaps in perception and implementation.
Identification of …
- benchmarks and differentiation potential
- different internal points of view
- of your own unique selling points
Uniting the company behind its own brand identity
The deeper meaning, the core values and the relevant differentiation drivers of your own value proposition are discussed and jointly defined.
Clarity about …
- central parameters of your own brand identity
- your own basic principles and unique selling points
- communication style and strategic orientation
Clear guidelines for effective implementation
Your sharpened brand reaches your audience through targeted simplification, sends clear signals and establishes itself as a beacon in the abundance of offers and information.
Simplification through …
- relevant, authentic brand story
- clear brand design guidelines
- convincing visual concepts
Your entire company
behind a strong identity.
CONSULTING SERVICES AT A GLANCE
For brands
that connect with
people and markets.
Starting with business model and product development, through the definition of purpose, vision and mission and the management of identity and change processes to the holistic design of the customer experience: I support the brand strategy of my clients and partners with more than 15 years of experience as an independent brand consultant and freelance entrepreneur in the communications industry.
Brand strategy
Brand communication
Brand consulting
- Brand analysis
- Brand planning
- Keynote presentations
Business model development
- Value proposition design
- Business model workshops
- Investor presentations & business plan
Process management
- Senior project & account management
- Transition management
- Monitoring & controlling
Brand design
- Corporate design
- Brand space
- Interaction design
Visual communication
- Story development
- Art & creative direction
- Production supervision (movie, photo, 3D)
Digital Design
- Protoyping
- Wireframing
- Production supervision
Brand identity
Identify
- Brand context
- Brand workshops
- Naming-& positioning analysis
Unify
- Positioning
- Purpose
- Values
Simplify
- Brand story
- Brand platform
- Brand guidelines
Brand strategy
Brand consulting
- Brand analysis
- Brand planning
- Keynote presentations
Business model development
- Value proposition design
- Business model workshops
- Business plan
Process management
- Senior project management
- Transition management
- Keynote presentations
Brand Identity
Identify
- Brand context
- Brand workshops
- Naming-& positioning analysis
Unify
- Positioning
- Purpose
- Values
Simplify
- Brand story
- Brand platform
- Brand guidelines
Brand communication
Brand design
- Corporate design
- Brand space
- Interaction design
Visual communication
- Script- & story development
- Art & creative direction
- Production supervision (film, photo, 3D)
Digital design
- Protoyping
- Wireframing
- Production supervision
Brand strategy:
The best copy protection.
Your brand is a key strategic success factor for your company. It shapes the relationship with your stakeholders in a decisive way – first and foremost your customers. From strategic brand consulting to the development of a sustainable business model and process management – I support you in the planning, implementation and monitoring of your brand presence with all my experience as a strategic and creative brand consultant.
Brand identity:
No two brands are the same.
The combination of knowledge, resources, culture, values, management vision and employees is unique to every company. I support you in utilising this potential for your own corporate development. For a brand to be truly convincing, its identity must be crystal clear: For the management level, employees, partners and their audience. Together we identify, unify and simplify the central identity components of your brand.
Brand communication:
Conveying targeted meaning.
The core function of a brand is the cognitive relief it provides. I support you with contemporary brand design, strong visual stories and well thought-out digital communication concepts. For a brand that reaches its audience.
SUGAR&SALT CREATIVE POOL
Well-established
network
of specialists.
As the owner of the creative network sugar&salt, I have access to a well-established network of independent specialists. Depending on the mandate, I can put together project teams that are perfectly suited to the specific project requirements, can be deployed flexibly and are scalable at the same time.
See-Spital
Patrick has a deep understanding of branding and communication strategies. He impresses with his quick response time to any questions.
