In brand communication, music as a secret seducer becomes an effective instrument of influence. With the right music, the minds of consumers can be infiltrated and seemingly controlled at will. I am convinced of the manipulative power of music and like to refer to it as a ‘mood-altering drug’. The title of my DJ mix ‘Human by default’ alludes to the immense upheavals caused by artificial intelligence. Although we are all being overrun by the digital revolution and ultimately by AI, in the end we will never be machines with inorganic intelligence, but will always remain humans with emotional intelligence.