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The Love Symbol decoded

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Over the decades, Prince built an influential human brand; he was a music and fashion icon and created a sign known around the world: the Love Symbol.

Looking closely at the creative process reveals how many different meanings were carefully combined and fed into the symbol and how it became central to his art. A prime example of creative branding that moves people and inspires entire generations. One artist shaking the entire world.

1. A fusion of symbols

THE EYE OF HORUS: ancient Egyptian symbol of protection, 
royal power and good health.
YIN/YANG: a relational concept in Chinese culture which regards seemingly opposite or contrary forces as complementary and interconnected.

2. Gender sex symbols

Venus symbol ♀ for women
Mars symbol ♂ for man

3. The number 7

In 1993, Prince officially changed his name on his birthday, 7
June. From that day on, he dropped his name and chose to be known by the symbol.

4. Lyrics

‘There are no kings on this earth, only princes.’

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The Love Symbol decoded

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Great branding means
choosing signs &
symbols carefully.

Logos are the fastest, most universal
form of communication available.

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