Music has been used as a reminder in countless areas since time immemorial. For example, customs or hymns have always been packaged in song lyrics and passed down through the generations. In the past, this was a skilful form of transmission - the melodies in the songs helped to make it easier to remember the text and the actual content. After all, there was no Spotify cloud back then. As a creative brand consultant, I use a similar mechanism: by incorporating skilfully chosen music, I try to trigger positive memory and evaluation processes around the advertising material. DJ mixes are a very special form of storytelling. My DJ mix Sunday Flowers blends electronic music from various artists. The listener should be taken on a musical journey that encourages them to sink in and reflect.