Visual
communication.
90% of the information our brain
processes is visual – and we interpret
images 60,000 times faster than text.
Every business model is affected by the digital transformation. In order to integrate the top management and employees in the ongoing change process, several innovation projects were launched at Swiss Post. The video documentation of these projects captured the central message: yes, Swiss Post is undergoing fundamental change, but the company and its employees are happily going along with these changes.
90% of the information our brain
processes is visual – and we interpret
images 60,000 times faster than text.
© Patrick Andersen Brand Consultancy
© Patrick Andersen Brand Consultancy