Office branding case study
Europe-wide office branding for VARO Energy
VARO Energy stands as a leading energy company with operations throughout Europe. Through the implementation of its forward-thinking “ONE VARO Transformation Strategy”, the company has successfully launched an inspiring branding concept across all divisions. High-quality signage and a focused visual language have seamlessly integrated the powerful key elements of the new brand design into every major European office space. This strategic transformation enables employees, partners, and visitors to directly experience the compelling new brand vision. Throughout this impressive evolution, Patrick Andersen expertly managed all implementation processes and provided invaluable support for the complete realization of the new spatial office design across Europe.
SERVICES
- Brand Consulting
- Senior Project Management
- Process Management
- Transition Management
- Brand Space Design
- Visual Communication
- Visual Production
- Quality Monitoring
Goals achieved
Completed production at opening
The project was completed on time across Europe by the first occupation of the new offices, adhering to a tight schedule.
Consistent, Europe-wide office branding
Across the offices in Baar, Rotterdam, and Hamburg, the new brand design guidelines have been consistently implemented, reflecting a cohesive visual identity.
Communicating the central brand messages
The Europe-wide office branding allows the company’s transformative message to be experienced in a tangible, spatial way.
VARO ENERGY OFFICE BRANDING CHALLENGE
Tight schedule and complex, international coordination
With a firm deadline established from the project’s inception, our team faced a clear challenge: the new office branding concept needed to be fully implemented before employees first stepped into their new workspace. We immediately conducted thorough analyses of existing processes for consistency, then expertly expanded the branding specifications to integrate seamlessly with the office space planning. Our team meticulously briefed all production partners and internal stakeholders about the production processes, tight scheduling requirements, and critical time dependencies. During the initial project phase, we successfully identified and engaged all essential project partners, positioning us perfectly for timely execution.
- Tight schedule until the opening of the new headquarters in Baar and the new office premises in the port of Rotterdam
- Lack of brand office guidelines for the Europe-wide rollout of the new branding
- Demanding, Europe-wide logistics, including customs and international transport
SOLUTION APPROACH
Direct involvement of senior management in all important decisions
CEO Dev Sanyal and the entire senior management team were actively involved in all key decision-making processes from the beginning. Photorealistic mock-ups of conceptual room design options were prepared and presented to management through keynotes for their decisions. Immediately following the decision-making process, detailed layouts were created and production processes coordinated. This approach ensured all project partners received comprehensive information for each project phase, enabling timely implementation of their respective production processes. The project secured Attilio AG, a strong Swiss partner specializing in advertising and signage production. This supplier maintained the same team throughout the entire project, guaranteeing consistency in production materials across Europe while ensuring efficient collaboration that met the high quality standards demanded by VARO Energy management, particularly CEO Dev Sanyal.
- Presentation and development of concept scenarios using photorealistic visualisations and comprehensive keynote presentations
- Direct involvement of management in important global decision-making processes
- Clear communication of key milestones and deadlines
- Development of binding office brand guidelines, including materialisations and production designs
- Integrated a strong signage and production partner (Attilio AG) from the start
- Conducted on-site production monitoring and quality control for the entire project duration
THE RESULT
Stylish room atmosphere with a clear reference to the brand
With the timely implementation of the office branding concept, the central brand message was successfully communicated during the first move into the new premises: VARO Energy and its employees are undergoing a fundamental transformation process that the company will shape successfully. The high-quality materialization of all signage elements, combined with industrial imagery and individual adaptations to specific room concepts, creates an inviting, bright atmosphere. The company’s purpose, vision, and mission are thus present at all times, becoming a motivating part of the daily work environment.
- Consistent, uniform representation of all signage and visual branding across European office locations
- Visually strong design elements to communicate the central brand message in a spatially tangible way
- The overall atmosphere is pleasant and harmonized with the architectural concept
- The concept conveys the company’s industrial character in a stylish manner
A sincere thank you to our production partner Attilio AG for their excellent cooperation and flawless delivery of all signage and production elements.
