Nothing is more important than knowing who you are and what you stand for. Unite with my strategic branding approach your entire team and company behind a clear identity and gain control over your own story and messages.
Identify
Unify
Simplify
Identify the potential of your own brand
My strategic brand process examines your current brand, identifying gaps between your intended brand identity and how it is perceived and implemented.
Identification of …
- benchmarks and differentiation potential
- varying internal perspectives
- your own unique selling proposition
The company united behind a cohesive brand identity
In a collaborative discussion, we will explore the deeper meaning, core values, and key differentiators that define your brand identity.
Clarity about …
- central parameters of your own brand identity
- your own basic principles and key differentiation drivers
- communication style and strategic orientation
Establishing a clear, targeted brand that stands out
By simplifying your messaging with a strong brand identity focus, you will send powerful, consistent signals that position your brand as a beacon amidst the abundance of market offerings and information.
Simplification through …
- a relevant, authentic brand story
- clear brand design guidelines
- convincing visual concepts
Empower your entire company
with a strong, cohesive brand identity.
CONSULTING SERVICES AT A GLANCE
For brands
that connect with
people and markets.
From business model and product development to defining purpose, vision and mission statements, managing identity and change processes, and designing holistic customer experiences: I support my clients’ and partners’ brand strategies with over 15 years of experience as an independent brand consultant and entrepreneur in the communications industry.
Brand strategy
Brand communication
Brand consulting
- Brand analysis
- Brand planning
- Keynote presentations
Business model development
- Value proposition design
- Business model workshops
- Investor presentations
Process management
- Senior project & account management
- Transition management
- Monitoring & controlling
Brand design
- Corporate design
- Brand space
- Interaction design
Visual communication
- Story development
- Art & creative direction
- Production supervision (movie, photo, 3D)
Digital Design
- Prototyping
- Wireframing
- Production supervision
Brand identity
Identify
- Brand context
- Brand workshops
- Naming-& positioning analysis
Unify
- Positioning
- Purpose
- Values
Simplify
- Brand story
- Brand platform
- Brand guidelines
Brand strategy
Brand consulting
- Brand analysis
- Brand planning
- Keynote presentations
Business model development
- Value proposition design
- Business model workshops
- Investor presentations
Process management
- Senior project management
- Transition management
- Keynote presentations
Brand Identity
Identify
- Brand context
- Brand workshops
- Naming-& positioning analysis
Unify
- Positioning
- Purpose
- Values
Simplify
- Brand story
- Brand platform
- Brand guidelines
Brand communication
Brand design
- Corporate design
- Brand space
- Interaction design
Visual communication
- Script- & story development
- Art & creative direction
- Production supervision (film, photo, 3D)
Digital design
- Prototyping
- Wireframing
- Production supervision
Brand strategy:
The best copy protection.
Your brand is a key strategic success factor for your company. It decisively shapes relationships with your stakeholders – particularly your customers. From strategic brand consulting to developing sustainable business models and managing brand transition processes, I support you with all my experience as a strategic and creative brand consultant. I’ll assist you in planning, implementing, and monitoring your brand presence to maximize its impact.
Brand identity:
No two brands are the same.
The combination of knowledge, resources, culture, values, management vision and employees creates a unique profile for every company. I support you in utilizing this potential for your corporate development. For a brand to be truly convincing, its identity must be crystal clear to all stakeholders: management, employees, partners and your audience. Together, we identify, unify and simplify the central components of your brand’s identity.
Brand communication:
Conveys targeted, meaningful messages
The core function of a brand is the cognitive relief it provides. I support you with contemporary brand design, strong visual storytelling, and well thought-out digital communication concepts. All working together to create a brand that effectively reaches its intended audience.
SUGAR&SALT CREATIVE POOL
Well-established
network
of specialists.
As the owner of the creative network sugar&salt, I have access to a well-established network of independent specialists. Based on each mandate, I can assemble project teams that perfectly match specific requirements, offer flexible deployment, and scale according to project needs.
See-Spital
Patrick has a deep understanding of branding and communication strategies. He impresses with his quick response time to any questions.
